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courtney's avatar

wow just added La Minerva to my list!

Mats Hoefler's avatar

The shift from thinking about destinations to thinking about arrival is interesting. Most travel still treats the journey as friction to minimize - fastest flight, shortest transfer, least interruption.

Sailing flips that. It makes the transition visible again. You feel distance. You notice geography. You don’t just appear somewhere.

That’s probably why it resonates more as you get older. The “in-between” stops feeling inefficient and starts feeling intentional.

Design-forward charters are one expression of that, but the underlying idea is bigger: when the route is part of the narrative, the place tends to land differently.

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