Window Seat covers the business, culture, and experience of traveling well.

Written by travel journalist and former brand strategist Tori Simokov, Window Seat covers the business, culture, and experience of traveling well, from the shifts reshaping aviation and hospitality to the hotels, destinations, products, and experiences actually worth your attention.

It’s for travelers who care as much about what’s happening behind the scenes as they do about where they’re going next: people who want to understand why airlines are racing to win the premium traveler, which new hotel is worth planning a trip around, what makes one business-class seat better than another, and what deserves a place in their carry-on.

Expect firsthand reporting, industry access, strong opinions, and a highly edited point of view.

Every Friday: Window Shopping, a sharp weekly briefing on what’s happening in travel now. Expect the aviation and hospitality news worth knowing, one exceptional hotel on my radar, and the products, places, people, and ideas I’ve been thinking about lately.

Monthly: Seatmates, conversations with fascinating people about how they travel; decoding their habits, favorite hotels, upcoming itineraries, packing philosophies, and the places they return to again and again.

• From the Window Seat: Firsthand reporting and deeply considered travel stories, destination guides, airline and hotel reviews, trip dispatches, industry deep dives, and personal essays about what it means to travel well.

• You’ll also find practical intelligence for making better trips: how to use points without making it a second job, which business class cabins actually worth booking, the travel products that have earned a permanent place in my bag, and the small details that can transform the experience of getting from A to B.

Tori Simokov is a travel journalist, creator, and lifelong nervous flier turned aviation obsessive.

What began as a personal fascination with the experience of travel has evolved into an interest in the industry behind it: the airlines, hotels, products, people, and business decisions that determine how we move through the world.

Her work spans aviation, hospitality, destinations, and the products and experiences shaping how we travel, combining firsthand reporting with a sharp eye for the details that distinguish what’s genuinely good from what’s simply well marketed.

Before becoming a full-time travel journalist, Tori spent a decade in creative strategy across media and technology. Today, she also runs V1 Projects, her independent strategy consultancy, and has partnered with brands including Adobe, American Express, Delta, and Poshmark.

Window Seat has been featured in Travel + Leisure and YOLO Journal, recommended by The Points Guy, and profiled by CNBC.

Pitches & Partnerships

Window Seat accepts editorial pitches across aviation, hospitality, destinations, and travel-adjacent design and products.

I’m particularly interested in significant airline and hospitality news; new routes, cabins, lounges, and onboard products; noteworthy hotel openings and renovations; emerging destinations and travel trends; design-forward hotels and hospitality projects; interesting collaborations between travel, fashion, design, and culture; and genuinely useful or beautifully designed travel products.

I prioritize stories that offer something meaningful to Window Seat readers: news that affects how they travel, signals a broader shift in the industry, or introduces something genuinely exceptional to the world of travel.

For pitches & partnerships: tori@v1projects.com
Connect on social: Instagram / TikTok / ShopMy

Ethics & transparency

Trust is fundamental to Window Seat. Recommendations, reviews, and editorial coverage reflect my own reporting, experience, and opinions, regardless of how a trip, product, or story came to me. Here’s how I approach the relationships that can intersect with that work:

• Editorial independence: Coverage is never guaranteed in exchange for access, a press trip, a hosted stay, a gifted product, or another complimentary experience. When I do cover something, those arrangements do not determine what I write or whether my assessment is positive.

• Hosted travel: Airlines, hotels, tourism boards, and other travel organizations may occasionally provide flights, accommodations, meals, experiences, or other support that enables reporting. Relevant hosted elements are clearly disclosed in the resulting coverage.

• Gifts and samples: I may receive products, amenities, or other items from brands and PR agencies for editorial consideration. Receiving something for free does not guarantee coverage, and I only recommend products I genuinely think are worth knowing about.

• Paid partnerships: Sponsored work is separate from independent editorial coverage and is always clearly identified. I only accept partnerships that make sense for Window Seat and retain control over my opinions and recommendations. Payment does not guarantee a positive assessment.

• Affiliate links: Some links may be affiliate links, meaning Window Seat can earn a commission if you make a purchase or booking through them, at no additional cost to you. Affiliate relationships do not determine what I choose to cover or recommend, and stories containing affiliate links are disclosed.

• Corrections: Accuracy matters. If I learn that something I’ve published is materially incorrect, I will correct it. Travel changes quickly, so details including prices, routes, schedules, policies, amenities, and availability may change after publication.

• How I use AI: I write Window Seat myself. The reporting, experiences, ideas, analysis, opinions, and editorial judgment are mine. I may use AI as a limited editorial tool for tasks such as organizing notes, refining structure, research assistance, or formatting. AI does not replace my reporting, sourcing, fact-checking, or editorial judgment. You will have to pry the em dash from my cold, dead hands.