Window Seat is a newsletter covering the intersection of luxury travel, aviation innovation, and the culture of modern hospitality.
Written by a former brand strategist turned full-time travel journalist, it pairs an insider’s eye for detail with rigorous, firsthand reporting. This is a space for those who notice the fine print of travel: the architecture of a hotel, the product choices in a premium cabin, and the curated gear that actually holds up. Window Seat delivers a sophisticated, highly engaging briefing on modern luxury for readers who value substance over trends.
“Love the name, obsessed with the niche. I’m always on planes and will gladly take any tips on how to pack better and maximize my efficacy at the airport.”
— Hailee Steinfeld
Weekly: Window Shopping, a briefing that covers essential news in luxury travel, spotlights one exceptional hotel, and shares personal updates or recent product discoveries.
Monthly: Seatmates, an interview series decoding the travel habits, global itineraries, and design-forward recommendations of today’s most compelling tastemakers.
From the Window Seat: Immersive, long-form personal trip reflections, in-depth destination pieces, and sharp hospitality evaluations grounded in firsthand reporting and personal experience.
Explainers on maximizing points to turn dream trips into reality for less
Insider intel on flying business class, from upgrade strategies to the best seats in the sky
Letters exploring the art of traveling well, from navigating the airport like a pro, to strategies for managing flight anxiety, to unexpected deep dives into aviation history
Roundups of travel products I actually trust, designed to streamline your packing list
“Window Seat is an info-dense luxury travel newsletter packed with intel on far-flung locales from a woman who has actually traveled them. On an internet where travel planning can feel like dreadful homework, I love the way Tori Simokov has editorialized the topic and made it fun to consume.”
— Jess Graves, The Love List
Once a white-knuckled flier, Tori turned a fear of flying into a full-blown aviation obsession—and a career writing travel content that resonates with audiences from nervous first-timers to seasoned jetsetters.
Her platform, Window Seat, is where that obsession lives: a travel editorial read by thousands who travel with curiosity rather than a checklist. From aviation lore and packing rituals to atmospheric stays and tastemaker interviews, it's a guide to traveling well, with a point of view sharp enough to earn features in Travel & Leisure and Yolo Journal, a recommendation from The Points Guy, and a CNBC profile on her leap from six-figure creative executive to full-time travel writer.
Before Window Seat, Tori spent a decade leading creative strategy for major media, tech, and hospitality brands. Through her consultancy V1 Projects, she brings that same instinct to brand and creator campaigns—work that's drawn partners like Adobe, American Express, Delta, and Poshmark.
But the credential that matters most can't go on a media kit: she went from white-knuckling every takeoff to living for them, and that's a perspective brands can't manufacture.
For partnership opportunities: tori@v1projects.com
Connect on social: Instagram / TikTok / ShopMy
“Substack has become a popular media platform as freelance writers and new media personalities develop their own editorial voices, and travelers seek out trusted recommendations. Tori has built an extremely engaged audience, and I've had great success working with her to help tell clients' stories on Window Seat. Her readers are loyal and engaged, which is exactly what I look for in a media partner.”
— Lindsay Jablonski, Assoc. Vice President at Maverick Creative
Ethics & transparency
How I handle partnerships, money, and tech behind the scenes:
Brand Partnerships & Sponsorships: I’m extremely selective and only work with brands, services, and products I genuinely use or believe in. Paid integrations will never dictate my editorial opinion, and any sponsored content is always clearly labeled at the top of the article or section (depending on the integration).
Hosted Stays & Experiences: On occasion, hotels, airlines, or tourism boards may host a stay or flight to facilitate coverage. I accept these strictly on an editorial basis; hosting never guarantees a positive review, and hosted experiences are always explicitly disclosed at the top of the piece.
Affiliate Links: I occasionally use affiliate links. If you book or buy through them, I may earn a small commission at no extra cost to you, and I only ever share products and experiences I genuinely love. Articles with affiliate links are always explicitly disclosed.
How I Use AI: I write every piece of content myself. The ideas, experiences, reporting, opinions, and point of view are 100% mine. I will occasionally use AI as a limited editorial tool to help organize notes, refine structures, format materials, and the like. You will have to pry the em dash from my cold, dead hands.
