Window Seat is a twice-weekly love letter to the art of traveling well that is equal parts editorial storytelling and practical intel.
It’s for those who admire the charm of boutique hotels, the precision of a perfectly packed bag, the ritual of creating a well-styled airport look, or the idea that points and miles could unlock your next great luxury escape.
If that resonates, there’s a seat waiting for you.
“Love the name, obsessed with the niche. I’m always on planes and will gladly take any tips on how to pack better and maximize my efficacy at the airport.”
— Hailee Steinfeld
An interview series called Seatmates, where tastemakers, travelers, and creatives share how they move through the world—what they pack, where they stay, and the travel rituals that shape their lives
Letters exploring the art of traveling well—from navigating the airport like a pro, to strategies for managing flight anxiety, to unexpected deep dives into aviation history
Every Friday, a mini-letter called Window Shopping delivers a curated mix including: the most stylish news stories in travel—think buzzy openings, design-forward brand drops, and trends that shape how we explore next—chic hotels I’m eyeing, and the latest happenings in the world of Window Seat
From the Window Seat, a series of deeply researched, design-forward dispatches that include everything from immersive itineraries to standout hotel reviews so you can experience a place—or a property—with intention and great taste
Roundups of my most trusted travel products so you can pack smarter, lighter, and better
Explainers on maximizing points to turn dream trips into reality for less
Insider intel on flying business class, from upgrade strategies to the best seats in the sky
“Window Seat is an info-dense luxury travel newsletter packed with intel on far-flung locales from a woman who has actually traveled them. On an internet where travel planning can feel like dreadful homework, I love the way Tori Simokov has editorialized the topic and made it fun to consume.”
— Jess Graves, The Love List
Tori used to be afraid of flying. Then a long-distance relationship pushed her into the sky, again and again. Over time, fear gave way to fascination: with aviation, the choreography of travel, and the clarity that comes at 30,000 feet.
Today, she writes Window Seat, a bestselling Substack newsletter that transformed that once-paralyzing fear into a career. Equal parts editorial and essential, it is read by thousands of travelers, tastemakers, and curious minds who care as much about how they travel as where they go. From packing rituals and aviation lore to atmospheric stays and interviews with creative people, it’s a love letter to forward motion and a guide to traveling well.
Before launching the newsletter full-time, Tori spent a decade leading creative strategy for major media, tech, and hospitality brands. Now, through her consultancy, V1 Projects, she helps brands and creators define their voice and sharpen their visuals.
To get in touch, email to tori@v1projects.com.
Want more? Check out Instagram, TikTok, or shop her favorites.
